en-Kering is a product-oriented project based on the the rising trend of metaverse in the fashion industry, which leads to a business proposal of a gamified app as an intrapreneurship opportunity for Kering Group.
The project was a submitted assignment for the module Data Driven Fashion Product Innovation as a part of MSc Fashion Analytics and Forecasting at London College of Fashion. Please follow the business proposal below to understand the contextual research and the idea formation process of the project in further detail.
