I am Arielle Trang Anh Ta, a creative strategist based in Hanoi, Vietnam. My work explores the intersection of fashion, spatial design and data, translating insights into innovative visual experiences and cultural narratives.
With a BA in Fashion Design from Nottingham Trent University and an MSc in Fashion Analytics and Forecasting from the London College of Fashion, I have worked extensively in the fashion industry, particularly in collection shaping, visual merchandising, and data-driven research projects. My journey took a transformative turn during my MA in Applied Imagination at Central Saint Martins, where I investigated the potential of window spaces in urban environments, exploring their commercial, artistic, and communal dimensions.
Now back in Hanoi, I continue to expand this research within the city’s creative ecosystem by developing site-specific projects that bridge disciplines and foster meaningful interactions. I aim to integrate analytical methods with design thinking to reimagine spatial experiences through both conceptual and data-informed approaches.